After 15 years of steady growth in traditional markets, the client was opening in two tier-one Lahore malls — and their existing logo, bags and signage looked like three different businesses.
The brief
Keep the heritage name customers trusted, modernize every visual touchpoint so the brand could sit confidently next to international retail labels, and deliver production-ready artwork before the mall fit-out deadline.
Identity & packaging system
We ran stakeholder interviews, audited 18 local and regional competitors, and developed two creative territories. The chosen route paired a geometric wordmark with an Urdu calligraphic crest, a warm stone-and-vermilion palette, and rigid gift boxes engineered to cut unit cost by 14%.
60-day rollout
- Brand book (64 pages): logo grid, colour, bilingual typography, photography rules
- Storefront fascia, illuminated blade signs, cash-wrap wall and window vinyls
- Carry bags, tissue, swing tags, rigid boxes and receipt templates
- 45 editable social and launch campaign templates for the in-house team
The outcome
Both mall stores opened on schedule. Average basket size in the new stores ran 26% higher than street branches, and packaging photos shared by shoppers drove the brand’s best organic Instagram quarter to date.
FAQs
