The lab had five collection centres and competitive home-sampling prices, but 92% of its website traffic came from people typing the brand name — anyone searching for specific tests landed on larger national chains.
What we did
We structured the site around how patients actually search: 60+ individual test and package pages with preparation instructions, turnaround times, transparent pricing and one-tap home-sample booking.
Local & technical foundation
- Core Web Vitals cleanup — mobile LCP brought under 1.8s
- Medical page schema, FAQ schema and branch location markup
- Separate location pages for each collection centre tied to its Google Business Profile
The outcome
Within six months non-brand organic traffic grew 3.8x, the lab ranked top-3 in Lahore for 42 priority test keywords, and organic search became its lowest-cost acquisition channel.
FAQs
Questions about this project
How long did it take to see rankings move?
Google Maps calls rose in month one; competitive test keywords reached page one between months three and five.
