The developer was spending heavily on Facebook lead-gen forms and getting hundreds of numbers a week — most of them unreachable, accidental taps or brokers.
Why leads were failing
One-tap native forms had zero friction, sales reps called 18–24 hours later, and Google Search — where overseas Pakistanis were actively searching for payment-plan apartments — wasn’t running at all.
The fix
High-intent landing page
We built a dedicated project page with floor plans, live construction photos, a payment-plan calculator and a 3-step qualification form (budget bracket, unit size, timeline) connected straight to WhatsApp and CRM.
Search + Meta split
Moved 45% of budget to Google Search (Pakistan + UK, UAE, KSA diaspora keywords) and rebuilt Meta around video walk-throughs of the actual site rather than 3D renders.
The outcome
Raw lead volume dropped by a third while site visits more than doubled — and the sales team closed 19 units attributable to digital campaigns in the first quarter.
FAQs
