In this article 3 sections
“How much should I spend?” is the first question every business asks about Facebook and Instagram ads — and the honest answer is: enough to learn, not so much that a bad month hurts.
Start with a learning budget
For most small businesses in Pakistan, PKR 60,000–120,000 per month is a sensible starting range. Below that, campaigns struggle to exit the learning phase; above it, you are scaling before you know what works.
What the first 90 days look like
Month one is testing: audiences, creatives and offers. Month two is cutting losers and pushing winners. By month three you should know your cost per lead and whether the channel makes money for you.
Measure the right number
Forget likes. Track cost per lead, lead-to-sale rate, and revenue per rupee spent. A PKR 900 lead that buys is cheaper than a PKR 300 lead that never answers the phone.
Conclusion
Set a budget you can sustain for three months, measure cost per sale — not cost per click — and scale only after a month of consistent results.
FAQs